If this was a real case scenario, and it was my responsibility to promote and sell my artist, then I would intentionally target males as my initial audience, due to the genres nature; the context of the song is quite aggresive. Dubstep is very much a genre that relies on using noises that people have created through programmes such as Logic, Fruity Loops, and Pro Tools. It's overall sound has been described as "tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals". Generally speaking, women tend to prefer listening to music that they can sing along to, which is probably the reason for the lack of female interest in the genre, as opposed to the amount of female support that Pop music receives.
Dubstep is very much part of the current "rave culture". By using sound generated noise, it creates tension and hype so when releasing the drop, it creates a powerful reaction from the crowd. In my experience, this tends to be something that males love to do.. Get hyper and dance around crazily without caring what they look like!
I would expect anyone within the age group of 16-25 to listen to my artist's music because there is a youthful energy to it that requires a lot of energy. Through my video and CD cover, you can tell that the DJ is young and so therefor young people may feel a sense of respect for the success of the artist and want to support him as much as possible. The genre of music is not mainstream what so ever, and is very much underground, therefore I would expect someone with more of a specific and definitive taste in music as opposed to commercial. Due to the fact that there isn't much awareness for genre, the people who listen to it tend to genuinly adore everything about the music and fully want to support the artists, therefore they invest their money in actually buying a lot of records and CD's as a way of supporting their favourite artists, as opposed to downloading it for free from the internet. Often with this genre of music, the DJ's know their fans and interact/socialize with them and so they don't have the untouchable, out of reach vibe that other artists do. I attempted to portray this through my video by using by showing him in an every day situation, DJ'ing with his fans infront of him. There are also shots of him socialising with the supporters, which emphasizes the personal relationship that a lot of these artists have with their fans as they conpletely depend on this kind of reputation and word of mouth for his success. It's all about networking!
As mentioned before, this genre of music is very much an essential part of today's "rave culture". The type of people who would listen to Benton's music would regularly attend different events and raves around London.
Another crucial point to mention when discussing this genre (and its close relation to Drum and Bass) is the association to the usage of alcohol and drugs, so the typical listener may well be involved in this type of thing.
In terms of fashion, I think the stereotypical style would be quite masculine and almost have a "chavvy" yet quirky image. They seem to love their hats!
Also, due to there not being a lot of awareness for the music genre, people who are supporting it have created a business in which they have made T-Shirts with the word"dubstep" on them with a distinctive logo which you can get in many different colours...For example:
And here's a picture of me wearing one with my artist!
They're favourite shop would be Natterjacks. Here is an example of my friend, Luke, who I find to be the perfect stereotype of this crowd of people! and really capture the fashion sense:
